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ATARASHII GAKKO!
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About the Artist

ATARASHII GAKKO! self-styles as the 'Youth Representative of Japan,' blending energetic, highly choreographed dance performances with catchy pop music. Since debuting globally in 2021 under Asian-culture-centric label 88rising, they've masterfully crafted their own choreography, making their live shows visually dynamic experiences that complement their inventive sound. Their breakout track 'Otona Blue' catapulted them to viral fame on TikTok, capturing over 3.3 billion views and fueling a fanbase exceeding 15 million across social media. This momentum translated into landmark appearances such as 2023's NHK Kouhaku Uta Gassen and back-to-back headlining slots on Coachella's Gobi Stage in 2024. With a successful world tour pulling 110,000 fans across 33 cities, ATARASHII GAKKO! uniquely blends youthful exuberance with a sharp, modern pop sensibility that’s become wildly infectious worldwide.

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